In times like today, when our world faces seemingly unprecedented levels of geopolitical strife and economic uncertainty such as inflation, many are turning away from traditional investment opportunities like investing in the stock market and looking towards alternative assets, such as buying gold and silver, to diversify their portfolios. But navigating the world of these alternative investments can often be intimidating and even a little complicated, especially for those who are inexperienced.
Thankfully, those new to the world of buying gold have resources at their fingertips to help them navigate the joyous world of precious metals. A leader in the precious metals space is Merchant Gold Group, which roots its operations in qualities like trust, transparency, and personalized service. Merchant Gold Group’s goal is to help anyone who comes to their team, from seasoned investors to those exploring precious metal ownership for the first time, to take their first steps with the clarity, support, and real value they need to have confidence and comfort in their decisions.
The benefits of buying precious metals like physical gold
One of the biggest benefits of purchasing gold is physical ownership. With gold, you can physically hold your assets in your hands, unlike other asset classes like stocks and bonds. And since the sale of gold is not dependent on any one market, it means that gold can be sold pretty much anytime there is an interested buyer — you don’t have to wait for the markets to be open and active.
Another advantage of purchasing physical gold is that it offers a relatively low barrier to entry. Whereas other alternative investments like real estate may require purchasers to have thousands upon thousands of dollars, purchasers can buy gold by the troy ounce, with some even selling coins in denominations as low as one troy ounce. As a result, purchasers gain a level of flexibility that other assets do not offer.
One reason why Merchant Gold Group stands out is its commitment to safe, simple, and discreet delivery. Once you browse Merchant Gold Group’s inventory of gold and silver coins, bars, and bullion and make your purchase via bank wire, check, or card, Merchant Gold Group ships your purchase to you with fast, insured shipping, full tracking, and discreet packaging. In other words, buyers can rest assured knowing that their gold purchase is treated with the utmost care and security.
Merchant Gold Group also offers a buyback program that helps make the process of selling gold (when you are ready) as smooth and straightforward as possible. The company guarantees fair value for buybacks, as the team is incredibly confident in the quality and value of the product they sell. This offer also means purchasers can rest assured that their assets have liquidity, allowing them to sell whenever they feel the need to.
Beyond its physical precious metals products, Merchant Gold Group also offers a Precious Metals IRA — a tax-advantaged IRA backed by physical gold and silver. If one is looking for an IRS-approved way to protect their future against factors like inflation, diversify their portfolios, and reap the tax benefits of IRS savings and precious metal ownership, they can purchase a variety of gold and silver coins from Merchant Gold Group.
A major factor that sets Merchant Gold Group apart from other companies in the precious metals market is its commitment to education. When a purchaser calls Merchant Gold Group, they will speak with a real expert who will walk them through the process, answer any questions, and ensure a seamless and secure transaction. Other gold companies feed you sales scripts that are meant to pressure you into making a purchase, but Merchant Gold Group wants you to feel comfortable in your purchases.
As part of this mission to help buyers become more knowledgeable about the benefits of physical precious metal ownership, Merchant Gold Group offers a free information guide called “Foundations of Wealth” that explains key details about the market, Merchant Gold Group’s offerings, and what makes purchasing gold and other precious metals such an exciting opportunity.

