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Protect What Matters Most Build What Lasts Forever

Over $100 million in precious metals sales handled by our team. Trusted by thousands of Americans
Grandfather carrying his smiling grandson on shoulders
Protect What Matters Most Build What Lasts Forever
Over $100M in precious metals sales handled by our team. Trusted by thousands of Americans.
Why People Choose Merchant
At Merchant, we believe buying gold and silver should feel clear, safe, and human
Clear, Honest Pricing
No Hidden Fees. No Surprises
On Your Side
Talk to real experts — no sales pressure
Confidence. Guaranteed
Every order is fully protected from day one
Your First Steps with Confidence
Start your gold investment journey with clarity, support, and real value
Senior couple planning finances together on a laptop at home
Retirement account
Secure your retirement with physical gold.
 Diversify your savings by converting your 401(k) or IRA into a self-directed Gold IRA — tax-advantaged, inflation-resistant, and fully under your control.
Learn more
2025 American Eagle gold coin with presentation box and certificate
Cash purchase
Have questions or need help getting started? Our knowledgeable experts are here to guide you through every step of your purchase—offering honest answers, personalized recommendations, and unmatched support. There's no pressure, just trusted advice.
Learn more
Friendly woman on a video call with headphones
Speak to Expert
Whether you're a first-time buyer or a seasoned investor, our experts are here to walk you through the process, answer your questions, and ensure a smooth, secure transaction from start to finish.
Book your call now
Thousands of customers have already secured their retirement with us
Thousands of customers have already secured their retirement with us
🎉
Exciting news! Artifact v1 is now live and ready to purchase!
Put Gold Inside Your Retirement Account
Receive up to $15,000 in free metals — qualified purchases only
Two gold bars
Trust Built Over Time
First of all I would like to thank Nicole Grant for her fantastic help in setting up this account and helping me through the little snags. She WAS GREAT!!! She was very professional, warm. friendly, helpful, and engaging. She really demonstrated the genuine desire to walk me through each step.. If there is any way to CLONE her, DO IT!..Doubling her would double your business.
Dan Lee
My husband and I recently bought some precious metals from Merchant Gold Group We were very pleased with this company. The staff there were very friendly and knowledgeable and prompt in filling our order. Since we lived in the eastern part of the USA, it was a comfort to know that this company was close to us instead of being based out of California. I would highly recommend this trustworthy company to family and friends.
Nina Owens
I have been very pleased with the service, quality, and delivery of the gold I have received over the last 3 years. They demonstrate complete transparency and sincere care for me as a client. I hold their trust and service in the highest regard. I would not hesitate to recommend Merchant Gold Group to others interested in buying gold.
Joe Harpole